What we do
To build a robust foundation for your marketing database or your lead management application, your customer, prospect and communication data needs specific capturing in order to properly bring it into your CRM environment. Your data undoubtedly will come to you in various forms at various times. In order to capture and manage your data in such a way that it can be stored in your marketing database or your lead management application it has to be imported and standardized properly. Consistency helps improve data quality which in turn improves actionability!
To safeguard the quality of your marketing or lead database, your incoming customer, prospect and communication data needs to be standardized, cleansed and matched to your existing data prior to being loaded. Without these critical steps, duplicates will quickly compromise the quality of your data, making your reports and metrics less reliable and increasing the risk of privacy law breaches. We at MMIT pride ourselves in our quest for ever-improving data quality. Although these Cleansing and Matching services ordinarily go hand in hand, they can be offered separately to support whatever data quality issues you may encounter. If you have a data problem, we’d love to sink our teeth into it.
The marketing database services that MMIT offers revolve around maintaining data integrity, improving the results of your campaign management, the production of extracts and the updating of records with elements such as contact history. Centralized profiles and communication history make it possible to follow your customers and prospects throughout their customer life cycles and realize more profitable, targeted marketing campaigns. It will allow you to follow your customers and prospects over time, pinpoint where they live and work, define their relationship with your products, track their buying behavior. Any data that you can collect from your target group, we can hold. But mind you: we will always ask you what you want to use it for in the future to prevent storing information that may never be used.
If you have retailers or another form of dispersed sales organization that could benefit from hot leads you have generated for them, then our Lead Management application – 2Lead – is just what you need. Oftentimes you can only guess what happens ‘behind the showroom door’ – 2Lead will help you find out how your sales force treats each one of your leads, at any point in time. 2Lead cleverly facilitates the distribution of leads consolidated from multiple sources, but it also allows you to record feedback from your sales team, which can greatly enrich your knowledge and help you optimize your marketing and lead generation efforts moving forward. We’d be delighted to give you a demonstration of the application or watch a quick demo online. Visit www.2lead.com for more information.
At the end of the day, what really counts is whether your marketing efforts have a positive return on investment. Our Business Intelligence services can assist you in uncovering quantifiable information through customizable reports, metrics and in-depth analyses. Did the target group end up buying more of your product than the control group? Has the length of ownership changed over time? Can you infer an estimated replacement date if your customer hasn’t given you that information? Can you identify look-a-likes in your database once you’ve found your ideal customer? These are all questions that our Business Intelligence team loves to find answers to. Our aim is to make your marketing and database activities transparent, to show you what works and what not, so you can make informed decisions on what to change next time around and what to leave untouched.
In times when you are faced with increasing demands on time and budget, automating and digitizing more of your marketing efforts helps you stretch your resources a lot further. We can help you in that area with our marketing automation services. Have you seen our animation yet? Our marketing automation offers you the opportunity to prioritize, plan, automate and execute various types of campaigns and multi-channel programs best suited for your marketing needs. On top of that, no service can be better personalized than this, so if you collect information on specific interests of your target audience, the content of each campaign element can be tailored to match.
How they’re all connected
The MMIT infrastructure has been developed in a Service Oriented Architecture in which a large number of applications exchange data through various methods, such as web services, B2B integration and various pipelines that we have established over the years. The integration of these systems and the data flow is governed through a messaging system. This means that systems are loosely coupled. Individual records are pushed through the workflow on the basis of their metadata and on the basis of the business rules that govern the process. At each stage of the workflow, messages are generated so that the central system “knows” whether a certain stage in the process has been reached. Loose coupling implies that services will continue to function and will not hang while waiting for a reply from other systems. It is through the business rules that events are created and one record source can be prioritized over another.